來自加拿大衛生署 (Ministry of Health)的廣告, 逆向思考的一個好範例 ,為什麼用A做某事情感覺很正常 ,但當拿B套入後卻會讓大家覺得相當異常呢 ? 看了這個廣告直得思考一下 , 很有趣.
Credit
Advertising Agency: BBDO, Canada
Creative Directors: Peter Ignazi, Carlos Moreno
Associate Creative Directors: Nancy Crimi-Lamanna, Deborah Prenger
Copywriters: Nancy Crimi-Lamanna, Tony Lee
Art Director: Deborah Prenger
Account Team: Peter Hickey, Kerri Macaulay, Paul Forrest
Agency Producer: Dena Thompson
Production Company: Soft Citizen
Exec.: Link York
Producer: Kelly King
Director: The Perlorian Brothers
Cinematographer: Bobby Shore
Editors: Poster Boy, Griff Henderson, Brian William
Music / Sound House: Silent Joe
Casting: Shasta Lutz
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